Brand Relationship Is Dead — Long Live The Digital Customer Relationship
Marketers, you are officially on notice: The very idea of brand relationship is going to become irrelevant thanks to digital disruption. If you continue to focus on building a wonderful brand...
View ArticleSony Should Have Been A Digital Contender
(See a more detailed and interactive version of this post on touchcast, by clicking on "View Interactive Version" in the video above or visiting TouchCast.)News out today confirms that Sony has indeed...
View ArticleYour Voice Will Control The Future
Google acquired Nest for billions, and then Facebook spent several more billion on Oculus VR. We're only a few months into 2014, and already billions have been spent by some of the world's largest...
View ArticleHaving Faith In Apple Plus Beats
A media frenzy arose last night when the Financial Times suggested it had word from the inside that Apple is closing in on buying Beats Electronics for $3.2 billion. The immediate response from all...
View ArticleHas Apple Thrown In the Towel?
The rumors turn out to be true. Apple is buying Beats for $3 billion, just slightly less money than originally suggested. Now that it's official, I'm confidently reiterating my conviction that Apple...
View ArticleDigging For Interactive Entertainment With Minecraft
Yesterday Microsoft announced it would acquire Mojang along with its massive Minecraft gaming franchise for $2.5 billion. By now we've all seen the coverage, including the gratuitous interviews with...
View ArticleFour Lessons On Wearables From LeWeb Paris 2014
I'm packing to leave Paris and it's a hard town to leave. Not only because I managed to catch a glimpse of a Paris sunset last night from the top of Notre Dame, but because I'm leaving LeWeb Paris 2014...
View ArticleSony Should Fight Fire With Fire And Post "The Interview" Online For Free
Late last night, Sony revealed that it would pull The Interview from its release schedule. This decision was made in response to the step taken by the major theater chains, all agreeing that they would...
View ArticleChange The Interface, Change The World: Microsoft HoloLens Takes Computing’s...
Windows 10 comes with holographic computing built into it. And to prove that it's serious about holography, the company announced Microsoft HoloLens, a headset that lets people interact with holograms...
View ArticleWill People Really Do That? Hyperadoption Says Yes
Two weeks ago, I stood on Forrester's mainstage at its 2015 Forum For Marketing Leaders in New York (see a few minutes of the speech below). There, I told an audience of hundreds of our clients about...
View ArticleBuilding Direct Digital Relationships In A Sea Of Rising Intermediaries
There is a fundamental division at the heart of the digital economy. Digital tools make it possible for any company to build a direct relationship with its customers. At the same time, new digital...
View ArticleBy 2025, 50% Of Adults Under Age 32 Will Not Pay For TV
Title got your attention? It should. In a report I just published this week, I use our Forrester Consumer Technographics® data to identify the 7% of adults who are digital cord-nevers -- measured as...
View ArticleWhy More Is More
"Thank you for coming to this urgent, last-minute meeting today," I say to you and seven of our mutual colleagues. Pointing to a plate of 10 cookies on the table between us, I explain, "We're in luck,...
View ArticleCustomer-Obsessed Leaders Do These Five Things: Do You?
Five years into the age of the customer and it's clear that we're just getting started. More technology is coming -- Amazon Echo, anyone? -- and that doesn't even begin to touch on the stuff that will...
View ArticleEuropean Marketers Are More Likely To Model And Measure Customer-Obsessed...
It's the age of the customer, and only the leaders who know how to lead their organizations to increased customer obsession will be able to keep up with hyperadoptive consumers. Those consumers already...
View ArticleAmazon's Customer Relationship is King: Will Yours Be a Prince or a Jester?
In 2010, I wrote:"There's a critical lesson to learn from the most recent changes in the media industry. ... while most have been distracted by the form, price, and user experience of their new digital...
View ArticleAmazon Spends Big To Deepen Its Customer Relationships
Wall Street followers found much to be concerned about in Amazon's quarterly earnings. Shipping costs went up 43%, operating costs are up 29% overall and the company's operating margin fell to a...
View ArticleDo You Dread, Tolerate, or Embrace Change?
Last November I sat down with Chevrolet CMO Tim Mahoney on stage at Forrester's Age of the Customer summit. We had a wide-ranging talk about disruption, change, and what Chevy executives are doing to...
View ArticleSpotify Loves Me; Spotify Hates Me: Serving Today's Demanding Customer
Welcome to the age of the customer, a time where consumers can get what they want, when, where, and how they want to. Or at least they expect to because that's how their life is panning out more often...
View ArticleYouTube Is The First Digital Platform To Take On Live TV
Watch out, cable TV. Today YouTube shared it's newest subscription service -- YouTube TV -- with a hundred or so journalists at a live event at the company's headquarters. This is different from...
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